How to Outsource Telemarketing to the Philippines
Many CEOs believe that outsourcing telemarketing to the Philippines is a good idea. Every day, over 500,000 Filipino agents make inbound and outbound calls.
If you are planning to outsource phone support to the Philippines, keep these five things in mind to get the most bang for your buck.
1. Where is the telemarketing company located?
The location of a telemarketing company significantly affects costs and quality. U.S.-based services are expensive, leading many companies to outsource to more affordable countries like the Philippines. Costs in the Philippines can vary; metro areas like Manila often charge more than provincial locations.
However, consider how your customers might react to overseas agents, as heavy accents can impact your brand.
This is why many companies relocate operations to the Philippines, where agents are fluent in English, have neutral accents, and excel in customer service.
2. Who buys the leads?
Do you run an outbound lead generation campaign? Where do you get your phone numbers for people to call? Are you supposed to pay them for leads or the entire campaign, or do the leads come from the telemarketing company?
Several telemarketing outsourcing and lead generation firms guarantee a certain number of leads per day, week, or month. Make sure the leads you’re getting are of good quality. Some of these leads will be of low quality and will not be relevant to your target market. If you’re buying leads, make sure they’re of good quality.
3. Is the campaign customized for you?
Your telemarketing partner must be able to tailor your campaign to your specific business needs. Your product, target market, budget, and other specifications are among these requirements.
Your script must also be extremely tight, and it must be refined and improved regularly. If the telemarketing outsourcing company tries to fit you into a one-size-fits-all campaign and refuses to be flexible, you should look for another company.
4. What CRM / IT is the telemarketing company using?
To run a successful telemarketing campaign, the telemarketer must have the necessary systems in place, such as CRM, auto-dialing systems, and appropriate headsets. The campaign will fail if it does not have the right tools.
Make sure that the CRM you select has the following features:
- One-click calls from inside CRM
- Automatic lead distribution and telemarketing agent management
- Client information visible during a phone call
- Create a new lead during a phone call
- Create a new lead for each missed call
- Easy call scheduling
- Invoicing and email marketing
5. Are they generating exclusive leads?
Ascertain that the leads provided by your telemarketing provider are unique to your campaign. Are these leads exclusive to you, or do you have to compete with other organizations to create a genuine business from them?
To determine if a lead is good or not, you must first define what constitutes a good lead. What criteria or profile must a lead meet for it to be valuable to you? What factors, such as size, industry, or behavior, influence whether your leads are excellent or bad? All of this is something to think about.
Telemarketing in the Philippines
Next to India, the Philippines is one of the most popular outsourcing destinations in the world. With a large English-speaking workforce, low costs, and cultural compatibility with the West, the country will undoubtedly become the preferred destination for outsourced services.
It is not challenging to locate a business process outsourcing (BPO) company in the Philippines.
Numerous outsourcing companies are in the country, all strategically located throughout the archipelago.
Ready to get started with your very own outsourced telemarketing team? Fill out our contact form to discuss your company’s telemarketing needs.